Conference Classes by Julia Kelleher
Purely Kids: Photographing Beyond The Early Years
The newborn and baby plan is just the beginning. What happens when your clients are done having kids, but they want YOU to keep photographing them? In this creatively focused class, international award winning artist, Julia Kelleher, will show you how capturing the pre-school and kindergarten years is the way to your client’s hearts. With authentic posing, “real” props and a little bit of feisty-kid attitude, shooting kids is the way to command high dollar sales with parents who are becoming more and more financially established in their lives. By letting little kids be themselves, you endear their parents to the images and emotionally attach them to your art. Branch out form babies! And learn how photographing kids is not only highly profitable, but also the most crazy fun you can ever have in studio.
5 Surefire Ways To Get Your Name Known
The hardest part of starting a new business or injecting life into an established one is figuring out how to get potential clients to see you, know you and want to hire you for what you do and how much you charge. In this business focused course, internationally renowned portrait photographer and master business educator, Julia Kelleher, will teach you how break out above the crowd in your market. With 5 simple strategies, you can become the “it” newborn studio in your area, differentiating yourself from other “shoot and burners.” With solid techniques and the right mindset, you can command the best clientele, charge what you are worth, and in turn make clients naturally want to gush over your art and service.
Portrait Photographer, Julia Kelleher, M. Photog., M.Artist., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating multidimensional art. From her start up studio in Portland, OR 10 years ago, to relocating to the small town of Bend, OR in 2009, she has grown into an almost half-million dollar business with 3 employees. Unique marketing efforts, a consistent branding message, and persistent relationship building tripled her client base in just 2 short years, and earned her studio the reputation for being the “newborn” photographer in Central Oregon; her successful marketing efforts defining her as a business expert among other professional artists.
A PPA Diamond Photographer of the Year, International Platinum, Gold & Silver Medalist, Julia has had 15 prints accepted into the International Loan Collection. Along with marketing, Julia is a master sales and business systems expert. A 12-time Creative Live instructor, WPPI instructor and 7x Imaging USA Platform speaker, she helps photographers world-wide break into in-person sales, master their “soft-selling” technique, and create systematized efficiency in their businesses.
Julia picked up her first 35mm SLR film camera at age 14. Putting it down after college to pursue her masters degree in broadcast journalism at the esteemed Syracuse University-Newhouse School of Public Communications, she spent over a decade traveling the country covering general assignment stories for all three television networks. After working Portland, OR’s (top 25 U.S market) ABC affiliate as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her techniques to help other photographers understand their clients, and improve their businesses.