Sandra Moffat

Sandra Moffatt

StandInBaby

Sandra Moffatt

Sandra Moffatt is a internationally renowned, multi-award winning Australian Photographer, Author, Inventor and advocate for newborn safety.  Sandra has spent almost a decade behind the camera creating stunning multi-dimensional imagery of life’s little miracles and milestones through her studio Moffatt Photography, in Brisbane.  But she attributes her strong compassion for babies to the loss of her own baby, back in 2003 … more

Conference class by Sandra Moffatt

Mastering the fundamentals of Newborn Posing

Follow hands-on with a StandInBaby™ and Desktop Beanbag as, Sandra guides you though her advanced step-by-step posing techniques to confidently & safely achieve every poses with minimal movements & impact on your baby, guaranteeing an easier, more efficient session, plus more images for your client gallery.

During this 3 hour interactive class you will learn classic, advanced and repurposed posing.

Register now for Belly Baby & Beyond 2018

Sandra Moffat

Interview with Sandra Moffatt

How long have you been in business?

As a photographer almost 10 years (October).  We started working on StandInBaby almost 4 years ago. (September).

Why did you start?

I’ve always loved photography.  I did it in high school when we still had darkroom.  But people told me there was no money in it and that I needed a “real” job so I became a graphic designer.  Then when I had kids I took a leap.  One I will never regret!  I should of done it from the start, but then I wonder if I didn’t have my design knowledge would I still be the same photographer I am today???  So I guess it was all how it was meant to be.

Where as StandInBaby was a completely different story (And a much longer one….)  For me it was something that was just meant to be.  I don’t know if I was pushed or dragged to create it, as I felt our studio literally needed this to continue or I was ready to shut the doors and walk away.  All I really wanted to do was buy one.  I was overworked with too many clients and a cancellation list of clients waiting to get in, and had begun to hate my job and the life I had build.  Falling into depression StandInBaby was the only answer to all my problems. My drive to create it and see it succeed pulled me out of depression and put me back on the path I was meant to be on. 

Tell us about your family? How many kids? Who watches them while you travel?

2 amazing boys (10 & 13) So far they have come with us.  But I know that won’t always be possible so family usually steps in to help.  

Favorite part about your job?

You know I though I would hate talking in front of people.  I always did at school.  But it’s so different than what you would expect.  The instant feedback and seeing people grow with the knowledge you give them.  I think I’m addicted.  

Favorite marketing tip? What did you do to get your name out there?

Be honest and transparent.  No one likes being taken for a ride and most people will see straight through you.  If you don’t believe in something don’t do it/don’t sell it.  People will gravitate to and return to honest genuine people.

Favorite baby supply item?

I don’t think I have one?

Favorite prop?

Anything that helps me create something different.  

What does your future look like?

Promising.  (See below – I am realistic lol) But if today is anything to go by I am happy, for filled and excited.

What is your message to your children about life and running a business?

It’s a gamble. Nothing is promised, there are no handouts and no one is going to do it for you.  You have to work hard (really hard) and believe in what you are doing.  Sometimes you are going to question everything and it will feet like the entire world is against you.  But if you work hard enough hopefully it will all work out.  But like I said…It’s a gamble and we are promised nothing.   … this sounds like a really negative approach but I see myself as a realist and there is no point lying to yourself.  I’m going to give this my EVERYTHING and then more, I believe in what I am doing but hoping isn’t enough.  I need to be moving towards my goals everyday to make this a reality. And they need to know that if this is the path they are going to take they will need to do the same.

What is something you wish you knew when starting out?

I wish I had known how long it would take.  I thought it would take 6 months from idea to delivery.  3.5 long years later we finally had a tangible product to sell!  It’s a process that can’t be rushed it you want to do it right.  

Our photography business took between 12-18 months to get a solid foothold in our area.

More about Sandra Moffatt

Sandra Moffatt is a internationally renowned, multi-award winning Australian Photographer, Author, Inventor and advocate for newborn safety.  Sandra has spent almost a decade behind the camera creating stunning multi-dimensional imagery of life’s little miracles and milestones through her studio Moffatt Photography, in Brisbane.  But she attributes her strong compassion for babies to the loss of her own baby, back in 2003.  This was also the driving force that lead Sandra and her husband Brendon to embark on a personal mission to change the way we learn, create and evolve in newborn photography.  With over half a million dollars in sales, to more than 35 different countries, their greatly anticipated invention, StandInBaby™ is already set to transform the industry.