Jonathan Tilley was born in Boston, Massachusetts, graduated from Ithaca College with a Bachelor of Fine Arts in Musical Theatre, and moved to NYC the next day. Expecting to be performing on Broadway by the weekend, when Monday rolled around he needed to find a job fast.
“Marketing” and “networking” felt gross. So he flipped the switch and made It’s not about you, it’s all about them his mantra. Being kind to people was Jonathan’s marketing strategy and he started booking more gigs immediately.
A touring production of 42nd Street brought Jonathan to Germany in 1999 and that’s when he traded in his love of American cheeseburgers for German schnitzel. For 8 years straight Jonathan performed in the German productions of Dance of the Vampires, Cats, another production of 42nd Street, and was Dance Captain of Mamma Mia!.
When he turned 30 Jonathan traded in his dancing shoes for a microphone transitioning into the voice over industry. He has voiced thousands of business narrations, e-learning modules, and commercials for clients like Red Bull, Coca-Cola, Facebook, Google, Mercedes-Benz, Porsche, Bosch, Philips, WWF, and Unicef. And 97% of the scripts he’s read had the same underlying message: It’s not about you, it’s all about them.
Jonathan was onto something.
In 2008 the internet was coming of age and it felt logical for him to explore. So Jonathan created his own website for his voice over business. Friends immediately asked who did it. He shrugged it off and say, “oh uh I did”. And that’s when he started side gigging as a designer. It felt great helping his friends make their online presence all about them. He learned everything he could about web design, social media, and online marketing. And he unknowingly started to build a business helping people build their brand online.
Jump cut to today: Personal Brand Strategist to hundreds of personal brands, his team who he endearingly calls #TeamTilley support his artistic goals, and they love working with creative people and independent companies all over the world.
Jonathan fills a very specific niche – his company is bigger than a solo freelance designer who is overwhelmed with more than 5 clients but his company is smaller than big time agencies that are pitching to the Forbes 500 List. The people he loves working with are the rock and roll photographer in San Francisco, the non-franchised ice cream shop in Venice, the independent film festival in Berlin, the wacky tech start up in Toronto, the musical theatre star in Vienna, and the Disney voice over artist in Florida.
He treats his clients to the online presence they deserve. After all, making it all about you is what he do best.
And Jonathan wouldn’t want it any other way.
Fantasy Fakers vs. Reality Makers as seen in the printed version of Shutter Magazine
The Easiest Photographer’s Business Plan Ever as seen in the printed version of Shutter Magazine
It’s Not About You, It’s All About Them as seen in the printed version of Shutter Magazine
The Top 5 Marketing Mistakes You Need To Stop Doing Right Now as seen in the printed version of Shutter Magazine