maria beiley

Maria Bailey

Maria Bailey

Maria Bailey made her mark in media and business as the foremost authority on Marketing Moms. She is a Futurist and expert in generational marketing focusing on Mothers as the Chief Household Manager. Ad Age called her “One of the Must-Follow Women on Social Media” and credited her for creating the Marketing to Moms niche. Maria Bailey is an award-winning author, radio and television talk show personality, international keynote speaker and the CEO of BSM Media.  Her company is a full service marketing and media firm known for connecting brands with consumers through innovative and organic outreach programs.  She is the guru behind the creation of Disney’s Mickey Moms Club and Disney’s Social Media Mom’s Celebration, Beaches’ Social Media on the Sand and HP’s Print and Pamper Weekend which attracts hundreds of social media influencers to the brand’s destinations and headquarters each year. She has worked with over 300 brands across the globe including:  Disney Parks, Chick Fil-A, Walmart, Kimberly Clark, Coppertone, Beaches by Sandals, LeapFrog, Cepia, Build A Bear Workshop, Unilever, Hewlett Packard Company, Children’s Claritin and many more.

She is frequently invited to speak at industry conferences and annual meetings for companies including Coca Cola, General Mills, National Association of Convenience Stores, Packaging Show, Digital Kids Conference, Center for Disease Control, Omega 3 National Conference and Healthy Kids Coalition.

Maria has published seven books focused on moms and marketing and contributed to more than a dozen others on topics such as marketing, business development, social media, consumer behaviors and strategy.  Her book, “Marketing to Moms:  Getting Your Share of the Trillion Dollar Market” (Prima, 2002) is the first to examine the buying power of mothers and the most effective marketing initiatives.  “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn, 2005) focuses on the emergence of Generation X and Generation Y moms and the comparison with Boomer Moms.  In “Mom 3.0- Marketing with Today’s Mothers by Leveraging New Media & Technology”, Maria explores blogs, vlogs and social media.  Her latest in 2015, “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales” .  “Power Moms” is a resource for marketers who want to identify mom influencers and offers suggestion in engaging with these powerful women.  “For the Love of Mom” (HCI, 2012) and “The Ultimate Mom Book” (HCI, 2010) are Maria’s only non-marketing publications but nonetheless offer stories about every day mothers.

With an audience that spans websites, blogs, YouTube channels, nationally syndicated radio and print publications; Maria reaches an audience of approximately 8 million moms each month.  She has more than 40,000 Twitter followers, thousands of video viewers and Facebook followers.  She is the host of Mom Talk Radio, the only nationally syndicated radio show for moms in America.  It airs in 50 of the top 100 DMAs and is consistently one of the most popular podcasts on iTunes.  Her websites BlueSuitMom.com,MomTV.com  and SmartMomSolutions.com (featuring Maria’s product line) receive thousands of visitors every month.  She is a partner in DrinkPremama.com , a powdered prenatal vitamin that women can drink in a favorite beverage.

Maria is a frequent guest on talk and news show. She has appeared on CNN, ESPN’s Between the Lines, CNBC, WABC NY, ABC Channel 10 Miami, CBS New York, The Morning Show and many more.  She has appeared in over 400 newspapers, magazines and online publications including The Wall Street Journal, BusinessWeek, Entrepreneur, Oprah’s O Magazine, SELF, Fitness, MONEY and more.

Keynote

Marketing to Millennial Moms while Preparing your Brand for the Gen Z Mother-to-Be

The perfect storm of mega-consumers is coming as Millennial Moms and Gen Z women enter motherhood. Together these two generations of moms will control over $4 trillion in US spending, is your company ready? Maria Bailey will provide tactical marketing tips that allow you to capture the spending of Millennial moms as her child gets older and her needs change. She will also help you prepare your business for the unique buying behaviors of the Generation Z Mother with insights that will leave you empowered for understanding this new consumer group.

Register now for Belly Baby & Beyond 2019